Content Is King
Amazon just spent nearly a billion dollars — yes, that’s with a Carl Sagan “B” — to acquire Twitch.tv. What is Twitch? It’s a site used mostly by gamers to live stream and record videos of themselves playing video games. Some of the users have hundreds of thousands of subscribers to their channels and sometimes tens of thousands of people watching at any one time. Not only can you watch the action, but there is a chat function as well where the streamer can interact with his/her viewers and the viewers can interact with each other.
Why is this significant? Other than the huge chunk of cash, it shows a glimpse of where Amazon is headed. They recognize that content is king. The more content they have available on their devices (Kindle, Fire TV, Phone, etc.) the more Amazon becomes a destination for their customers. Rather than creating the bulk of that content themselves, Amazon is looking to the grass roots — Indies— to fill their gadgets with fun and interesting things to see and do.
Twitch streamers are almost directly analogous to Indie authors. They are creating content and trying to find an audience. Each has their own personality, talent, and unique ideas on how to present their channel.
Books aren’t special snowflakes as some have bandied about recently. They are entertainment. As such, they compete with every other source of entertainment out there for the attention of the public. Writing a good book is a difficult task. So is writing a song, or creating a video or a game. We’re all vying for eyeballs. The big difference these days is we don’t have to have middlemen (publishers, record labels, distributors, etc.) to make it happen. We have direct, immediate conduits to those eyeballs and I, for one, am immeasurably grateful for those conduits.